iMalert: Health Awareness Messages for Rural Masses

 

iCFDR plans to launch health awareness campaign “iMalert” for mostly rural public, sending health-awarenss SMSes. This campaign in initial phase from 25th October, would target 5,000 mostly rural people directly, that is almost 5000 families indirectly and then in second phase we want to target 10,000 individuals.

The iMalert message would cover various issues like hypertension, diabetes, importance of balance diet and a healthy and disease free lifestyle.We would also make them aware about infectious, communicable diseases and chronic conditions like HIV, AIDS, diabetes etc. And focus on personal hygiene, cleanliness, prenatal care, birthing information, Sexual and Reproductive health, Maternal Health and female and child issues.

The target group would include rural and semi-urban population, patients, medical students, healthcare providers and educated masses. We would promote physical activity, target alcohol abuse and tobacco use, and unhealthy diet. This will help rural areas to raise awareness that they can learn to prevent, diagnose on time and manage the diseases. As sometimes lack of financial means is not the only challenge, but a lack of awareness and knowledge is.

iCFDR would try convincing people if they are diagnosed with condition like diabetes they must adhere to treatment, as most people do not adhere to treatment or lifestyle a factor attributed to poor health education. This may increase access to training, education and raise awareness on the issues of health so that they learn to better prevent, diagnose and manage the diseases.

We are in process of raising funds to implement the campaign. … Continue reading